Use este identificador para citar ou linkar para este item: http://rebacc.crcrj.org.br/handle/123456789/7306
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dc.creatorAlessandra Cassol; Universidade Nove de Julho / Universidade do Contestado-
dc.creatorBruna Lorandi; Universidade do Contestado (UNC)-
dc.creatorAntonio Oliveira de Carvalho; Universidade Nove de Julho (UNINOVE) / Centro Universitário Jorge Amado (UNIJORGE)-
dc.creatorRenato Fabiano Cintra; Universidade Nove de Julho (UNINOVE) / Universidade Federal da Grande Dourados (UFGD)-
dc.creatorIvano Ribeiro; Universidade Estadual do Oeste do Paraná (UNIOESTE) / UNINOVE-
dc.date2019-04-11-
dc.date.accessioned2020-08-13T19:09:29Z-
dc.date.available2020-08-13T19:09:29Z-
dc.identifierhttp://revistaadmmade.estacio.br/index.php/admmade/article/view/2993-
dc.identifier.urihttp://rebacc.crcrj.org.br/handle/123456789/7306-
dc.descriptionThe purpose of this article was to analyze the strategic behavior of micro and small-sized enterprises in accordance with the typology proposed by Miles and Snow (1978). The research used a quantitative approach through a survey.  The analyzed data originates from 368 questionnaires applied in service-providers located in the city of Concórdia, Santa Catarina - Brazil. As a result, it was verified that the service-providers tend to use strategic behavior based on analytical placement.  This suggests that the enterprises seek to maintain themselves in a stable market, but also seek for new products and markets.  It was also observed that family enterprises and non-family enterprises have very similar strategic behaviors, indicating that the means of ownership does not condition strategic behavior, or at least does not differentiate them in a totally opposite polarization in their strategic behaviors.  As a main contribution, this study demonstrates that the taken by the researched enterprises can be the result of dynamics of the environment and of the strategic mindset of its managers.-
dc.formatapplication/pdf-
dc.languageen-
dc.rights<p>Autores que publicam nesta revista concordam com os seguintes termos:</p><p>Autores mantêm os direitos autorais e concedem à revista o direito de primeira publicação, com o trabalho simultaneamente licenciado sob a <a href="http://creativecommons.org/licenses/by/3.0/" target="_new">Creative Commons Attribution License</a> permitindo o compartilhamento do trabalho com reconhecimento da autoria do trabalho e publicação inicial nesta revista.</p>-
dc.sourceRevista ADM.MADE; Vol. 23, No 1 (2019); 105-125-
dc.subjectadministração; estratégia-
dc.subjectStrategic behavior; Micro and Small Service Businesses; Miles & Snow typology-
dc.titleSTRATEGIC BEHAVIOR MEASUREMENT IN MICRO AND SMALL BUSINESSES: AN ANALYSIS SUPPORTED BY THE MILES & SNOW TYPOLOGY (1978)-
dc.coverageBrasil; Santa Catarina-
dc.coverage1 ano de pesquisa-
dc.coverageAmostra 368 gestores de MPEs-
Aparece nas coleções:Revista Adm Made - UNESA

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