Use este identificador para citar ou linkar para este item: http://rebacc.crcrj.org.br/handle/123456789/1497
metadata.atena.dc.title: Restructuring and logistics management proposal of actvities that compose the value chain of a company in the transporter – reseller – retailer (TRR) segment
PROPOSTA DE REESTRUTURAÇÃO E GERENCIAMENTO LOGÍSTICO DAS ATIVIDADES QUE COMPÕEM A CADEIA DE VALOR DE UMA EMPRESA DO SEGMENTO DE TRANSPORTADOR - REVENDEDOR - RETALHISTA (TRR)
metadata.atena.dc.creator: Andréia Cittadin
Kátia Aurora Dalla Libera Soratto
Gizeli Zilli
metadata.atena.dc.date.issued: 2014-11-12
metadata.atena.dc.publisher: REVISTA DE CONTABILIDADE DO MESTRADO EM CIÊNCIAS CONTÁBEIS DA UERJ
metadata.atena.dc.description: Logistics are being used as an instrument that enables the development of competitive differences, as it aims at identifying process improvement opportunities and also cost reduction in the activities that compose the value chain and maximization of results. The object of this study therefore consists of presenting an optimization and logistics management proposal of processes that compose the value chainof a company operating in the transporter, reseller and retailer (TRR) activity. Descriptive research of a qualitative nature was used to do this, developed through a bibliographic and case study, where data collection was made through documentation, personal interviews and direct observation in the field. The results indicate that: (i) the activities that compose a value chain of a TRR refer to the acquisition, transport, warehousing, sale and distribution of fuel, and service rendering inherent to the installation and maintenance of refueling equipment; (ii) the organization under study has some shortcomings in the development of its processes, such as, lack of responsibility definition, absence of sales policies, no formal control of orders and stock, and no purchasing and distribution planning for products, among others; (iii) the restructuring of the activities that compose the value chain of this organization, and its management is recommended in the presented proposal. It is concluded that it is not necessary to contract people to implement the indicated adaptations, but simply reorganize the employees, define positions and jobs, train them, and develop an awareness culture with the owners and employees. Keywords: Logistics; Value Chain; Transporter; Reseller and Retailer (TRR)
A logística vem sendo utilizada como instrumento que possibilita o desenvolvimento de diferenciais competitivos, pois visa identificar as oportunidades de melhoria dos processos, bem como, a redução dos custos das atividades que compõem a cadeia de valor e a maximização dos resultados. Diante disso, o objetivo desse estudo consiste em apresentar uma proposta de otimização e gerenciamento logístico dos processos que compõem a cadeia de valor de uma empresa voltada à atividade de transportador, revendedor, retalhista (TRR). Para tanto, utilizou-se pesquisa descritiva, de natureza qualitativa, desenvolvida por meio de um estudo bibliográfico e de caso, cuja coleta de dados foi realizada, por meio de documentação, entrevistas pessoais e observação direta em campo. Os resultados apontaram que: (i) as atividades que compõem a cadeia de valor de uma TRR referem-se à aquisição, transporte, armazenamento, venda e distribuição de combustível, e prestação de serviços inerentes a instalação e manutenção de equipamentos de abastecimentos; (ii) a organização em estudo apresenta algumas deficiências no desenvolvimento de seus processos, tais como, falta de definição de responsabilidades, ausência de políticas de vendas, não existem controles formais de pedidos e de estoques, não há planejamento de compras e distribuição dos produtos, entre outros; (iii) na proposta apresentada recomenda-se a reestruturação das atividades que compõem a cadeia de valor desta organização, bem como seu gerenciamento. Conclui-se que para implementar as adaptações indicadas não é necessário contratar pessoas, basta apenas remanejar os funcionários, definir cargo e funções, capacitá-los, e desenvolver um trabalho de conscientização com os proprietários e colaboradores.Palavras-chave: Logística; Cadeia de Valor; Transportador; Revendedor; Retalhista (TRR).ABSTRACTLogistics are being used as an instrument that enables the development of competitive differences, as it aims at identifying process improvement opportunities and also cost reduction in the activities that compose the value chain and maximization of results. The object of this study therefore consists of presenting an optimization and logistics management proposal of processes that compose the value chain of a company operating in the transporter, reseller and retailer (TRR) activity. Descriptive research of a qualitative nature was used to do this, developed through a bibliographic and case study, where data collection was made through documentation, personal interviews and direct observation in the field. The results indicate that: (i) the activities that compose a value chain of a TRR refer to the acquisition, transport, warehousing, sale and distribution of fuel, and service rendering inherent to the installation andmaintenance of refueling equipment; (ii) the organization under study has some shortcomings in the development of its processes, such as, lack of responsibility definition, absence of sales policies, no formalcontrol of orders and stock, and no purchasing and distribution planning for products, among others; (iii) the restructuring of the activities that compose the value chain of this organization, and its management is recommended in the presented proposal. It is concluded that it is not necessary to contract people to implement the indicated adaptations, but simply reorganize the employees, define positions and jobs, train them, and develop an awareness culture with the owners and employees.Keywords: Logistics; Value Chain; Transporter; Reseller and Retailer (TRR).
metadata.atena.dc.identifier.uri: http://rebacc.crcrj.org.br/handle/123456789/1497
metadata.atena.dc.identifier: http://www.atena.org.br/revista/ojs-2.2.3-06/index.php/UERJ/article/view/910
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