Use este identificador para citar ou linkar para este item: http://rebacc.crcrj.org.br/handle/123456789/7306
Título: STRATEGIC BEHAVIOR MEASUREMENT IN MICRO AND SMALL BUSINESSES: AN ANALYSIS SUPPORTED BY THE MILES & SNOW TYPOLOGY (1978)
Palavras-chave: administração; estratégia
Strategic behavior; Micro and Small Service Businesses; Miles & Snow typology
Descrição: The purpose of this article was to analyze the strategic behavior of micro and small-sized enterprises in accordance with the typology proposed by Miles and Snow (1978). The research used a quantitative approach through a survey.  The analyzed data originates from 368 questionnaires applied in service-providers located in the city of Concórdia, Santa Catarina - Brazil. As a result, it was verified that the service-providers tend to use strategic behavior based on analytical placement.  This suggests that the enterprises seek to maintain themselves in a stable market, but also seek for new products and markets.  It was also observed that family enterprises and non-family enterprises have very similar strategic behaviors, indicating that the means of ownership does not condition strategic behavior, or at least does not differentiate them in a totally opposite polarization in their strategic behaviors.  As a main contribution, this study demonstrates that the taken by the researched enterprises can be the result of dynamics of the environment and of the strategic mindset of its managers.
URI: http://rebacc.crcrj.org.br/handle/123456789/7306
Outros identificadores: http://revistaadmmade.estacio.br/index.php/admmade/article/view/2993
Aparece nas coleções:Revista Adm Made - UNESA

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